Decisive: How to Make Better Choices in Life and Work

$29.00 $18.19

Decisive: How to Make Better Choices in Life and Work is a book written by Chip Heath and Dan Heath. The book is a guide to making better decisions in both personal and professional life. The authors argue that many people struggle with decision-making because they rely on flawed processes and biases. They offer a four-step process for making better decisions: widen your options, reality-test your assumptions, attain distance before deciding, and prepare to be wrong.

The book is filled with real-life examples and case studies that illustrate the authors’ points. They also provide practical tools and techniques for implementing their decision-making process. The authors emphasize the importance of considering multiple options and perspectives, as well as the need to challenge assumptions and gather diverse information.

One of the key takeaways from the book is the importance of considering the long-term consequences of decisions. The authors argue that many people focus too much on short-term gains and fail to consider the potential downsides of their choices. They also stress the importance of being open to changing course if new information or circumstances arise.

Overall, Decisive is a valuable resource for anyone looking to improve their decision-making skills. The authors provide a clear and actionable framework for making better choices, and their insights are backed up by research and real-world examples. Whether you’re facing a major life decision or simply looking to improve your everyday choices, this book is a must-read.

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Key Concepts:

– The WRAP process: Widen your options, Reality-test your assumptions, Attain distance before deciding, Prepare to be wrong

– The importance of considering multiple options and avoiding narrow framing

– The need to gather diverse perspectives and avoid confirmation bias

– The value of testing assumptions and considering the long-term consequences of decisions

– The role of emotions in decision-making and how to manage them effectively


– Entrepreneurs can benefit from the book’s framework for making better decisions in their businesses

– The WRAP process can be applied to a variety of business decisions, such as hiring, product development, and marketing strategies

– The book’s emphasis on gathering diverse perspectives and avoiding confirmation bias can help entrepreneurs make more informed decisions

– The authors provide case studies and examples of how the concepts presented in the book have been applied in real-world business situations

Actionable Takeaways:

– Consider multiple options before making a decision

– Test assumptions and gather diverse perspectives

– Manage emotions effectively

– Use the WRAP process to make better decisions


– The book can have a significant impact on an entrepreneur’s personal development and business success by improving their decision-making skills

– Adopting the book’s concepts and strategies can lead to better outcomes and more informed decisions

– The authors provide practical advice and tools that can be applied in real-world situations

Author’s Background:

– Chip Heath and Dan Heath are both experts in personal development and entrepreneurship

– They have written several other books on topics such as creativity and change management

– The authors’ experience and knowledge contribute to the book’s value by providing practical advice and real-world examples


– “Decisive” differs from other personal development books in its focus on decision-making and its practical framework for making better choices

– The book offers unique insights into the decision-making process and provides actionable strategies for improving it

Additional Resources:

– The authors’ website provides additional resources, such as articles and videos, that complement the book’s concepts and offer further guidance for entrepreneurs

Recommended for:

– Entrepreneurs who want to improve their decision-making skills and make better choices in their businesses