Made to Stick: Why Some Ideas Survive and Others Die

$28.00 $14.60

Made to Stick is a book that explores the reasons why some ideas are more successful than others in capturing people’s attention and sticking in their minds. The authors, Chip and Dan Heath, identify six key principles that make ideas “sticky”: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. They use real-life examples to illustrate how these principles can be applied to a wide range of situations, from advertising campaigns to political speeches to classroom lessons.

The book is divided into three parts. The first part introduces the concept of stickiness and explains why it matters. The second part delves into each of the six principles in detail, providing practical tips and examples for how to apply them effectively. The third part focuses on how to make ideas stick in the long term, by creating a sense of identity and fostering a culture of stickiness.

Overall, Made to Stick is a highly engaging and informative read that offers valuable insights for anyone looking to communicate ideas more effectively. The authors’ writing style is clear and accessible, and their examples are both entertaining and thought-provoking. Whether you’re a marketer, a teacher, a politician, or just someone who wants to make your ideas more memorable, this book is definitely worth checking out.

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Author: Chip Heath, Dan Heath

Key Concepts:

  • The six principles of stickiness: simplicity, unexpectedness, concreteness, credibility, emotions, and stories.
  • The importance of creating a memorable and impactful message.
  • The power of storytelling in making ideas stick.
  • The role of emotions in making ideas memorable.
  • The need for credibility in making ideas believable.


  • Entrepreneurs can use the six principles of stickiness to create more effective marketing messages and pitches.
  • The book’s emphasis on storytelling can help entrepreneurs communicate their brand’s values and mission more effectively.
  • The concept of credibility can help entrepreneurs build trust with their customers and investors.

Actionable Takeaways:

  • Use the six principles of stickiness to create more memorable and impactful messages.
  • Incorporate storytelling into marketing and branding efforts.
  • Focus on building credibility with customers and investors.


  • The book can have a significant impact on an entrepreneur’s personal development and business success by providing a framework for creating more effective messages.
  • Adopting the book’s concepts and strategies can lead to increased customer engagement and investor interest.

Author’s Background:

  • Chip Heath and Dan Heath are both experts in personal development and entrepreneurship.
  • Their experience and knowledge contribute to the book’s value by providing real-world examples and case studies.


  • Made to Stick differs from other personal development books by focusing specifically on the concept of stickiness and providing a clear framework for creating memorable messages.

Additional Resources:

  • The authors’ website,, offers additional resources and guidance on creating sticky ideas.
  • The TED Talk “How to Make Ideas Stick” by Chip Heath provides a brief overview of the book’s concepts.

Recommended for:

  • Entrepreneurs looking to improve their marketing and branding efforts.
  • Anyone interested in improving their communication skills.

Usefulness Rating:

  • 4.5/5. The book provides a clear and actionable framework for creating more effective messages and has the potential to significantly impact an entrepreneur’s success.